Tuesday, November 9, 2010

PURE Bioscience Announces Nationwide Commercial Launch of SDC-Based Disinfectant/Food Contact Sanitizer

EL CAJON, Calif.--(BUSINESS WIRE)--PURE Bioscience (NASDAQ:PURE), with its sales and marketing representative, Richmont Sciences, LLC, today announced the introduction of IV-7 Ultimate Germ Defense for Food Contact Surfaces™ at the annual ISSA/INTERCLEAN® trade show being held this week in Orlando. PURE’s booth, number 1769, features the IV-7 line of products powered by PURE’s patented silver dihydrogen citrate (SDC) antimicrobial technology, including the disinfectant, sanitizer and water treatment products.

Michael L. Krall, President and CEO of PURE Bioscience, stated, “ISSA is an ideal venue for the launch of IV-7 Ultimate Germ Defense for Food Contact Surfaces. IV-7 meets the growing demand from food processors and the food service industry for effective, responsible germ defense. The Centers for Disease Control and Prevention (CDC) estimate that food borne pathogens cause 76 million illnesses per year in the U.S., resulting in 325,000 hospitalizations and 5,200 deaths. IV-7 provides powerful efficacy against threats that plague the food service industry by rapidly eliminating dangerous pathogens such as Salmonella, E. coli, Norovirus, Campylobacter, Listeria and Staph - including MRSA - while also providing 24-hour residual protection. In addition, as an EPA Category IV low toxicity technology, IV-7 does not create irritating fumes and does not require special handling or rinsing.”

This year’s ISSA/INTERCLEAN is expected to attract approximately 15,000 attendees. As the worldwide cleaning industry association, ISSA’s global membership includes more than 5,500 distributors, manufacturers, building service contractors, and in-house service provider companies. ISSA offers the industry's largest cleaning shows around the world; a vast array of educational videos and resources; networking on local, national, and international levels; industry management standards; legislative and regulatory services; and industry news specifically focused on the world's cleaning community.

About IV-7 Products

IV-7 Ultimate Germ Defense™ can be used to kill germs on hard surfaces in a wide variety of settings, such as homes, offices, schools, hospitals, medical and dental clinics, restaurants, hotels, animal shelters, public facilities and many more. Unlike traditional alcohol- or bleach-based surface disinfectants, IV-7 Ultimate Germ Defense requires no hazard or warning statements and carries bacterial kill times as quick as 30 seconds, compared with up to 10 minutes for competing products. IV-7 Ultimate Germ Defense provides powerful protection – even against resistant pathogens such as MRSA – and continues to kill bacteria for up to 24 hours after usage; yet, with its EPA Category IV rating, the least-toxic classification, IV-7 Ultimate Germ Defense is also ideal for use in sensitive children’s areas.

IV-7 Ultimate Germ Defense for Food Contact Surfaces™ harnesses the same broad-spectrum disinfecting power as Ultimate Germ Defense combined with registration by the US EPA for food contact surface sanitization while maintaining the EPA Category IV rating. IV-7 Ultimate Germ Defense for Food Contact Surfaces is manufactured for use on surfaces and equipment in dozens of settings including food processing plants, farms, food storage areas, restaurants, fast food operations, cafeterias, supermarkets, break rooms, schools, hospitals and other institutions, as well as in homes. IV-7 for Food Contact Surfaces helps prevent cross-contamination in food contact environments and eliminates odors. IV-7 for Food Contact Surfaces provides an advantageous combination of efficiency, high efficacy and low toxicity by rapidly eliminating dangerous pathogens, yet it does not create irritating fumes and does not require rinsing.

IV-7 Water Treatment™ is a liquid concentrate containing SDC effective against a broad spectrum of bacteria, virus and fungus in a stable, non-toxic, tasteless, odorless and colorless solution. IV-7 water treatment is so powerful that just seven drops treat an entire gallon (approximately four liters) of water. Earlier this year, PURE shipped IV-7 Water Treatment to Haiti for use in earthquake-ravaged areas. Project Hope distributed the product, which was sufficient to purify 40 million gallons of water for safe drinking. The water treatment does not carry United States registration and is not available for sale in the US.

For more products go to http://wherecanibuyiv7.com

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